FITNESS HIS EDITION MAGAZINE IS THE LEADING LOCAL AUTHORITY ON HEALTH AND FITNESS FOR MEN WHO ARE SERIOUS ABOUT THEIR TRAINING AND PHYSIQUE.
The Fitness His Edition reader is an active, health and fitness-conscious male who is looking for the most comprehensive source of locally relevant exercise, nutrition, supplementation and health-related information. Aged between 18 and 55, Fitness His Edition readers have enough expendable income to invest in gym memberships, health foods and supplementation on a monthly basis, in addition to a range of men’s lifestyle products including male grooming, clothing, sports apparel and more. Falling within the upper LSM segment of the South African market, Fitness His Edition readers generally have access to Internet and email, have a mobile phone and are financially independent. This driven and motivated segment of the market have a clear goal in mind, and that is achieving the body they have always wanted through dedication to training and nutrition, with Fitness His Edition magazine as their closest ally every step of the way.
The Men’s Fitness lifestyle
Fitness His Edition magazine covers all aspects of the men’s health and fitness lifestyle with dedicated weight training features that delve into everything related to gym-based training, as well as various sporting codes and the related training modalities. Fitness His Edition also covers health and fitness product news, trends and techniques, as well as expert nutritional and supplementation information from the industry’s top experts – all delivered in a well designed, attractive looking layout that entices readers to carry on feeding their hunger for information.
While remaining true to it’s core editorial pillars, Fitness His Edition magazine will also satisfy the male need for informative content on the latest lifestyle trends in the clothing, gadget, motoring, technology and male grooming products, with a regular focus on sexual health too.
The Brand Online
The Fitness His Edition website offers a dedicated online portal for all the latest industry news and info in one easily navigable site. The website compliments the magazine by offering readers free downloadable content, enabling them to conveniently carry their favourite workout programmes and eating plans with them wherever they go.
There is also new, fresh and unique content updated daily in the form of news, blogs from the team of expert magazine contributors and video content, driving repeat visits to website. This makes it the ideal platform to extend the reach of the Fitness His Edition brand and drive awareness for your brand or product to an engaged and captive audience.
We have also developed a very strong social media following on social networking sites like Facebook and Twitter, and are therefore able to share information on the latest news, updates on new content available online and in the magazine, as well as announcements on upcoming editions and special features and promotional offers.