We’re amongst the top 5 fastest growing consumer magazine titles in South Africa

MaverickNewsletter_MARCH2014_finalFitness magazine still growing
We are extremely pleased to announce that our Fitness magazines (both Fitness and Fitness His Edition) are two of only a handful of consumer magazines still showing growth in the local market.
More importantly, this is in stark contrast to many of our competitor titles, which posted declines over the same period.

The latest Audit Bureau of Circulation (ABC) results of the period Q4 2013 shows that Fitness His Edition grew to 11,693 magazines sold on average per issue, from 8,214 in Q4 2012 when we launched.
Fitness magazine grew to 22,972 sales during Q4 2013, from 17,624 in Q2 2012. These figures make us the third and fourth fastest growing consumer titles in the country respectively.
Over the same period Muscle Evolution experienced a slight decrease, from 9,089 to 8,344. We attribute this slight drop to the loss of the male fitness and physique readers who have taken to reading Fitness His Edition. Despite this slight decrease the magazine maintains its loyal readership and still dominates this niche market.

…and the others?
Our competitors
Men’s Health magazine drops to 50,507 from 61,663.
Women’s Health fell to 55,453 from 60,187.
Longevity falls to 17,217 from 22,339.
Runner’s World falls to 17,139 from 19,005.
Bicycling magazine fell to 14,883 from 15,889.
Inside Fitness magazine sells 8,530 magazines per issue.
Ride magazine falls to 8,804 from 9,440.
Fighter’s Only magazine is no longer published.

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